What trends and percentage increase in revenues and contributions, and volumes compared to last year are you projecting?
Even a short nonprofit business plan pushes you to do research, crystallize your purpose, and polish your messaging. For example, a business owner who determines that his weakness is in organizational skills, should hire someone who is strong in this area, so that he negates the weakness.
The plan should address both the everyday costs needed to operate the organization as an entity, as well as costs that are specific to the unique programs and activities of the nonprofit. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly.
Executive Summary Normally written last but placed first in your business plan, your nonprofit executive summary provides an introduction to your entire business plan. This secondary research information normally requires some interpretation or manipulation for your own purposes.
It is flexible according to the type of enterprise, its main purpose and philosophy. Too often NGOs put off business planning due to staff capacity and difficulty in identifying measurable objectives. Typically these names reflect the department doing the planning, despite which, the planning process and content required in the document is broadly similar.
Use too much technical jargon. How many new customers do you need, by size and type, by product and service? Business owners should use KPI data to scale up their successful strategies and to put more resources over a five-year period toward the most profitable strategies.
The plan may include details about the need for the organization's services a needs assessment and about the likelihood that certain funding will be available a feasibility study or about changes to the organization's technology or staffing that will be needed in order to successfully advance its mission.
A SWOT analysis helps identify areas that a business owner might take strategic actions on. What are your projected selling costs and net contributions per service, product, sector? Another potential aspect of a business plan could be a "competitive analysis" describing what other entities may be providing similar services in the nonprofit's service and mission areas.
Your market research should focus on the information you need, to help you to formulate strategy and make business decisions. Involve board members, community members and, if the nonprofit is operational, staff in the planning process.
Who is your audience? Here is a way to understand it better: It's essentially cause-and effect, and using the computer to calculate the numbers. Although the mission statement isn't very long, take the time to ensure that it states clearly what your company is about, and why your company exists.
When writing your plan, include subheads that are specific to your goals. An outline helps you focus your attention. If the starting point is inaccurate the resulting analysis will not be reliable. Include an income statement, balance sheet, cash flow statement, and financial projections.
Before starting on your business plan, it is important to consider the following: The Ansoff product-market matrix helps to understand and assess marketing or business development strategy.
Without such a plan, you run the risk of running around in ways that have little to do with generating results. Market research should be pragmatic and purposeful - a means to an end, and not a means in itself.
Marketing involves the strategic planning of a business or other organizational provider through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.
You can involve staff in defining and refining the business's mission statement, which helps develop a sense of ownership and responsibility. Finally, the business plan should name important assumptions, such as that the organization's reserve policy requires it to have at least six months' worth of operating cash on hand at all times.
Ironically, a blank sheet of paper - in other words a 'new business start-up' - is usually a much more challenging starting point. Use focus groups for more detailed work.
What if the particular sources of income that exist today change in the future? Get your credit score Executive summary This is the first page of your business plan. What will be the types of revenue sometimes referred to as "income streams" that the nonprofit will rely on to keep its engine running?
They include as much information as necessary.
For instance, a nonprofit that helps displaced workers in Xenia, Ohio, needs to know the number and characteristics of displaced workers in the city, the services they need and the existing resources they can already access.
In order to be successful for the long run, one must have a plan and The One Page Business Plan is a great tool. What needs to be in place for this nonprofit to continue on sound financial footing?
Iron out all the kinks in your plan and hold yourself accountable.The business plan can be used throughout the life of your nonprofit, changing as the organization does.
A startup's business plan may be quite brief while the business plan for a mature nonprofit may be quite long. A business plan can make or break a small business.
A strong, detailed plan provides a clear road map for the future, forces you to think through the validity of a business idea, and can give you. Need to know how to write a business plan? This article explains how to outline a business plan, listing the sections in the order in which they will appear in your completed plan with a brief explanation of each section to help you get organized and guide you through the process.
The edition of the One Page Business Plan Series has been specifically designed for Non-Profits. If you are responsible for founding or managing a non-profit organization this book was written just for you! Nonprofit organizations have a unique set of needs and requirements. That's why these sample business plans for nonprofit organizations and social enterprise businesses can help you get started on the right foot.
Everything you wanted to know about writing a business plan, in one place—from the executive summary to appendix. Get started writing your business plan.Download